Selling old gold, broken chains or unwanted jewelry means finding someone who actually buys it, and not every jewelry store does. Every business in this list names gold or jewelry buying — cash for gold, precious metals, bullion or estate buying — in its business name, listing or on its own website.
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Sierra Coin & Gold
465 S Meadows Pkwy, Reno, NV 89521-5945
Tue-Fri 9am-5pm
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The Reno Gold Exchange
3650 S Virginia St, Reno, NV 89502-6050
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The Reno Gold Exchange
6419 S Virginia St, Reno, NV 89511-1104
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Goldilocks Jewelry & Coins
6990 S McCarran Blvd, Reno, NV 89509-6143
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Sierra Silver & Gold Buyers
358 N Virginia St, Reno, NV 89501
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Gold Buyers of America
5138 Meadowood Mall Cir, Reno, NV 89502
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Good to know
How is the price of scrap gold calculated?
The buyer weighs the gold, works out the pure gold content from the karat (14K is 58.3% gold, for example) and pays a share of that day's spot price. The share varies between buyers, which is why quotes for the same pieces can differ a lot.
Is it better to sell jewelry to a jeweler or a gold buyer?
For plain gold and broken pieces, a gold buyer or jeweler paying by weight is usually simplest. Signed designer pieces, antique jewelry and larger diamonds can be worth more than their metal, so ask a jeweler who buys estate jewelry for an offer on the piece itself.