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Gold Buyers in Santa Rosa, CA

3 of the 38 jewelry stores we list in Santa Rosa have buying gold and jewelry.

Selling old gold, broken chains or unwanted jewelry means finding someone who actually buys it, and not every jewelry store does. Every business in this list names gold or jewelry buying — cash for gold, precious metals, bullion or estate buying — in its business name, listing or on its own website.

  1. Darcy's Fine Jewelers

    50 Old Courthouse Sq, Santa Rosa, CA 95404-4922

    Buys goldAppraisals
  2. Larry Conover Jewelers

    532 College Ave, Santa Rosa, CA 95404

    Mon-Fri 10am-5:30pm, Sat 11am-4pm

    Buys goldEstate jewelry
  3. Jack H. Beymer Coins

    2490 W 3rd St Ste A, Santa Rosa, CA 95401

    Buys gold
Know what you are selling. Look for the karat stamp (10K, 14K, 18K) or a silver mark (925), keep diamonds and gemstones separate from scrap gold, and get quotes from more than one buyer. Buyers pay a percentage of the day's metal price for the pure gold content — ask what that percentage is before you agree.

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Good to know

How is the price of scrap gold calculated?

The buyer weighs the gold, works out the pure gold content from the karat (14K is 58.3% gold, for example) and pays a share of that day's spot price. The share varies between buyers, which is why quotes for the same pieces can differ a lot.

Is it better to sell jewelry to a jeweler or a gold buyer?

For plain gold and broken pieces, a gold buyer or jeweler paying by weight is usually simplest. Signed designer pieces, antique jewelry and larger diamonds can be worth more than their metal, so ask a jeweler who buys estate jewelry for an offer on the piece itself.